After eight years apart, adidas is back to reignite its iconic partnership with the DHL Stormers, returning as the official technical apparel partner and unveiling the new 25/26 kit.
Following the unveiling of a new brand identity for the DHL Stormers and framed by the mantra that we are all ‘In it together’, the next step in this new era has been taken with the confirmation that adidas is back to reignite this historic association between two brands that both mean so much to so many people.
This season marks more than just a new look; it’s a homecoming. The partnership reunites the iconic 3 adidas stripes with the legendary hoops of the DHL Stormers, stitched together by the shared spirit of Cape Town rugby and the pride of its passionate supporters.
The home jersey concept- ‘Reunite the Stripes” stays true to the DHL Stormers’ roots. Dominated by emboldened classic blue and white hoops, it’s a nod to the rich history and pride of the club fused with evolutionary modernity. A statement of legacy. A symbol of unity. Worn with heart, it carries the hopes of the Cape; past, present, and rising.
The away jersey concept “Remix the Stripes” takes on a vibrant twist. Inspired by the spirited streets of Bo-Kaap, a neighbourhood known for its deep rugby heritage, cultural diversity and vibrantly decorated homes, the jersey brims with electric hues of lucid pink, lime burst, and lucid cyan. A remix of tradition that celebrates freedom, energy, and individuality.
DHL Stormers Director of Rugby John Dobson said that having adidas back on board is a big moment for the team and their supporters.
“We are all thrilled to have adidas back and we know that our fans will embrace this move and the incredible kit that we will be playing in this season.
“The two designs speak to the rich rugby heritage of this region. The iconic blue and white hoops are synonymous with the rich history of rugby in the Cape, while the away jersey pays homage to the Bo-Kaap which has produced so many passionate rugby people over the years, including those who were involved in some of the first organised matches on the Green Point Common, just a stone’s throw away from our stadium.
“Our players and supporters will wear this kit with pride this season and we can’t wait to get going,” he said.
Built for peak performance on the pitch, and worn by leading franchise and national rugby teams around the world- these new adidas rugby jerseys are designed to keep players dry and focused.
● The 100% recycled polyester doubleknit fabric wicks moisture away from the skin, allowing sweat to evaporate quickly, so players stay cool, dry, and comfortable throughout the match.
● Lightweight yet durable, the jersey offers a close, athletic fit that supports freedom of movement without excess fabric.
● Reinforced stitching in high-stress zones ensures it stands up to the toughest tackles and scrums.
“It’s a great honour for us to be reunited with the DHL Stormers. The team and the dynamic way they play rugby embodies the flair and passion of their supporters. This partnership is about more than sport; it’s about honouring tradition whilst also celebrating a new era of bold ambition. It’s a kit that will allow the team to perform at their very best whilst feeling comfortable and confident,” said Tom Brown, Senior Brand Director at adidas South Africa.
The new DHL Stormers jerseys will retail at R999. The home jersey is available from 19 September, and the away jersey is available from 3 October at stormersshop.co.za, select adidas retail stores, adidas.co.za, select sports retailers and at DHL Stadium on matchdays.
