DHL Stormers a dream team on and off the pitch

New CEO Johan le Roux is committed to growing the DHL Stormers brand while ensuring financial stability.

Le Roux, who is a major roleplayer in the Red Disa Consortium as head of Fynbos Ekwiteit, has filled the vacant position of CEO with immediate effect.

In the third and final instalment of an interview with Rugby 365’s Jan de Koning, Le Roux highlighted the focus on attracting investors by helping to build the team and its strong fan base.

“We are happy to write a cheque to get the asset [DHL Stormers] into professional hands,” he told Rugby 365.

“However, we are strongly aligned with our equity partners that we need to get this asset on a solid financial footing.

“Our challenge and dream is to get the business community behind the team and grow the revenue.

“The fans are there. We need to ensure they get a winning team on the pitch and a product off the pitch that they enjoy.

“That growing revenue stream will be invested into the playing and coaching side.

“As our partner from Ireland Mick Dawson [former Leinster CEO)] said: ‘Everything else is easy, but trying to win is tough.’

“If the team keeps winning, we have the skill to build a winning commercial product around that, reinvest in the team and keep winning.”

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